Americans are spending more on their pets than ever before, and expenditures continue to rise.According to my company statistics, By 2020, the U.S. pet industry is expected to reach $96 billion in sales.

Approximately 56% of U.S. households own pets, and the close emotional bonds people share with their furry friends is a major driver of industry growth. To learn more about this and other trends, check out the article below, which highlights several key findings from the report U.S. Pet supplies Market Outlook, 2016-2017.

1. Many Consumers Believe That Pets Are People, Too

A vast majority of pet owners describe their pets as family members. Not surprisingly, these pet owners are often willingly to spend extra money to indulge their pets and care for their health — treating their pets as if they are their own children.This has led to a dramatic increase in the consumption of pet services.Pet electronic training collar is part of the pet industry, with very good prospects.

The “pets as family” trend has given rise to a wide variety of high-end pet products and services, including dog training collar, premium pet brak collar, concierge services,pet fence, and more.

2. Marketers Target Tech-Savvy Shoppers

Pet owners are no strangers to social media — many pets even have their own facebook or Twitter accounts that are updated by their owners.

According to WELLTURN company’s investigation, pet owners are more likely to use digital devices and technologies compared with non-pet owners, and 41% of pet product buyers turn to the Internet for information on pet care services.

Pet marketers are working to cash in on this trend, with a combination of social media campaigns, content marketing initiatives, and clever YouTube videos that are designed to build brand awareness and drive sales.

3. Small Dogs Continue to Gain Popularity

A 2016 Packaged Facts survey shows that a higher percentage of U.S. households have small dogs (under 25 pounds) than medium or large dogs.

What’s driving this trend? Aging baby boomers may prefer small dogs, as they are easier to lift and require less outdoor time. Smaller dogs also fit well in apartments and urban settings.

4. Population of Older Pets on the Rise

In addition, many households own older dogs and cats, which may require more medical care for age-related conditions such as heart disease, joint or bone disease, diabetes, and cancer. However, products and services made for senior pets often come with a higher price tag.But also reflects the increase in new pets,Thus contributing to the pet market and the expansion of its pet supplies market.

5. Pet training supplies swept the world

As the number of pets increased, the huge pet market is also the drawbacks of this market. People in the pursuit of happiness while also give up some pets, the number of stray dogs increased dramatically. According to the market survey, most people will be abandoned because the dog does not listen to.